Add sexy to your home with stone tile.. and this advertising campaign

When I am on set, so much is going on in my mind and I always need to be focus ready for what I have to do next.. BUT sometime it's really hard to concentrate.. and stone tile was one of these jobs! It was such a fun project to be part of and for obvious reason.. everyone was smiling. All day.

The amazing photographer and my great friend Nikki Ormerod is the talented photographer that capture the sexyness out of these 3 "tile installers".. Who thought installing tiles was so.. hum hum fascinating :)

Now for anyone interested in the wardrobe part.. the idea was that the clothing should blend nicely into each sets with the same color tones as the tiles. So I visited Westside studio to see the amazing sets that was getting built in studio and I left with a few very heavy tile samples.. I went shopping for Dark brown for Maciel, dark grey for Eric and light grey everything for Steve B. 

Here are my hard working men.. looking perfect! 

Here is Maciel Mendes from Sutherland

Eric Q from B&M

 Steve B from Elmer Olsen 

Its a wrap on stone tile advertising campaign Add sexy to your home!

Client: stone tile

Agency: Union Creative Director:  Lance Martin

Art Director: Lorraine Sit Writer: Marisa Faustino

Photographer:  Nikki Ormerod

Assistants:  Bryan Ulrich, Jon Wayne Brown

Producer:  Phaedra Kennedy
Wardrobe styling: Marie Eve Tremblay

Hair/Makeup/sweat: Cait Mizzi

And to make it look even more monochromatic, I spray painted all the tools overnight in my back parking lot! Here is some picture of the tools that I taped and painted. I had ladder, buckets, gloves, measuring tapes, sponges, tool belts for everyone and all kind of other tools that is normally used while installing tiles. It was so much fun to do! 

Look out for the billboards around town and in the August issue of House & Home, Azure and Style at Home. 

Best ad I have ever seen. Bravo JCVD and the drivers!

Volvo Trucks - The Epic Split feat. Van Damme

Jean-Claude Van Damme on location in Spain.

The Scorpio Arm Camera Car was used for shooting the stunt.

Jean-Claude Van Damme

THE DULUX COLLECTION & the day I became DEXTER

Images © Spot Cinema

When I was in high school, I spent countless "nuits blanches" painting in my tiny bedroom. I would pretend to go to bed, rolled a dark towel at the bottom of my door so my dad wouldn't see the light and I would paint all night long listening to my Nirvana tape Nevermind over and over. 

I LOVE painting during the middle of the night. It's quiet, there no rush, no schedule, nowhere to go.. But most of all, I love painting because of the way it makes me feel. It makes me feel good. Twenty years later I am still a night owl, still love to paint but I have no time!

Until recently when the amazing George Simhoni from Westside Studio asked me to work on a job for the paint company Dulux. This was no ordinary job, I had to create a clothing collection with paint splatters for a fashion show, THE DULUX COLLECTION. Somebody pinch me? This is a dream job? With the one and only Nikki Ormerod shooting stills? Can this job get any better? 

My very helpful cat Cleopatra

My tools

Before Jackson pollock-ing any garments, I installed protective plastic film all around my living room and my kitchen. Even the ceiling, everything had to be cover. Do you watch Dexter? I even had a little table with all my tool set up. Just like Dexter. All I needed was some clothing and some paint to start my experiments!

Its a good thing that the Dulux store is minutes from my place because it took me hours to  make decision on colours. I walked-in with a very good idea of what I wanted, but I got overwhelm looking at all the other beautiful colours! It was very important to have nice colour combination so the splatter would have a good flow on the garment. Overall, I am very happy with all my colours.. except for the red. Even if I love red, It just looks like blood. It's ok for my apartment to look like Dexter just moved in but the blood splatter on my clothing was just not working. 

How to create the perfect splatter? I tried everything. From simple paintbrush, sponge, straws, sling shot and shoot glass, water guns, water balloons filled with paint. For a few days, my neighbour called me Dexter and I became a paint splatter analyst. Thanks to my good friend Nikki Ormerod that gladly volunteer to help by trowing me shot glasses full of paint.. That was great help Nikki thanks but but my best splattering option turned to be a turkey baster. Seriously! 

Once I had all my colour combinations figured out and successful messy experiments.. I was ready to start "The Dulux Collection"! This was such a fun job to do.. for me it was not work. I was no longer paint splattering a dress for my Dulux job, I was making art and I was loving it!

This is the white board that I used to do the accessories. It on on the floor in the previous picture. I decided to keep it, I love the way it "happen"

Crime scene

In action

My victims :)

Here is my "trophy",  THE DULUX COLLECTION fashion show! 

The Dulux Collection from Spot Cinema on Vimeo.

http://www.dulux.ca/theduluxcollection/ 

Director: George Simhoni
Photographer: Nikki Ormerod
Agency: Reason Partners, Jeff Plowman 

Creative Director: Peter Holmes
DP & Editing: Spot Cinema Inc.
Hair & Makeup: Jukka, Lisa Vella & Cait Mitzi
Stylist & Wardrobe: Marie-Eve Tremblay
Producer: Tom Nesbitt 

Assistants: Gabe Nivera, Marvin Kwan, Bryan Ulrich, Noel Araquel, & Laura Crowell

And some beautiful shoot by Nikki Ormerod and some clever ads to advertise the colours names..

Images © Nikki Ormerod

Images © Nikki Ormerod

Images © Nikki Ormerod

Images © Nikki Ormerod

Images © Nikki Ormerod 

Images © Nikki Ormerod 

Westside's blog

PHOTOGASM | THE DULUX COLLECTION

http://www.westsidestudio.com/blog/?p=19082 

Visit the Facebook Dulux page to create your own t-shirt! 

https://www.facebook.com/duluxcanada

www.dulux.ca

www.simhoni.com

www.nikkiormerod.com

Mes pieds :)

Kate Spade ad campaign!

Kate Spade LOVES colors! .. and I LOVE her colorful campaigns!  

www.katespade.com

Photography by:   

 www.timwalker.com

www.stocklandmartel.com

www.ellenvonunwerth.com 

www.lizvonhoene.com 

How to tie a tie, VERSION FRANÇAISE INCLUSE

Best videos tutorials I have ever seen! Worth watching even if you can tie your own tie with your eyes closed. Brilliant videos, très sexy!

 

ALEXANDER OLCH, Knot Yourself!

Starring the beautiful Aurelie Claudel. Directed by Matt Lenski. 

Featuring the song “Fashion Party” by Danielle Luppi.

How to Tie a Tie, Version Française

Starring the models Aurelie Claudel and Julia Frauche.  

Shot by Francesco Carrozzini.

Here are a few interesting facts about ties:

• 80 % of ties sold in the US are purchased by women.
• A quality silk tie require about 110 silkworm cocoons.
• It's possible to buy a bulletproof tie, it would stop a 9mm bullet.
• There's 85 possible ways to tie a tie. But really, there is only four knots to worry about. The four-in-hand knot, the Pratt knot, the fancy half-Windsor and the very fancy Windsor knot!

Four in Hand is the easiest and most popular knot. It only takes four steps and works with most collars.     

The Pratt knot – Also known as the Shelby or the Nicki knot. This one takes six steps, but gives you a tighter smaller knot at the neck.

The fancy half-Windsor takes a whopping NINE steps!

The very fancy Windsor requires the same number of steps but you finish with much thicker knot.

❤ ❤ ❤

"You can't look at a cupcake without smiling! "

BabyCakes, the Book of Recipes: It's Here! from BabyCakes NYC on Vimeo.

Sexy Heimlich Maneuver ?

I am still a fan of the brilliant Super Sexy CPR video but this heimlich maneuver video is a much better one that I remember watching while doing my first aid training to become a flight attendant! Fortnight Lingerie and the creative crew behind theses 2 videos are giving First Aid a brand new meaning!

On behalf of Fortnight Lingerie I now present to you THE sexiest Super Sexy Abdominal Thrusts!




How many peoples lives will be saved by Fortnight Lingerie's videos?


Once again! BRA-freaking-VO!!!
ENCORE! ENCORE! ENCORE!

http://www.supersexycpr.com/index.html
http://fortnightlingerie.com/

Super Sexy Abdominal Thrust from Super Sexy CPR on Vimeo.

How to give CPR.. looking sexy!

Have you ever had to give CPR wearing only your lingerie? Curious to how? Watch the new campaign for Fortnight lingerie, it's brilliant, different and the lingerie looks amazing! Bravo!
http://www.supersexycpr.com/

Fortnight lingerie was made for unique women who can appreciate quality, loves feeling sexy and being comfortable. The designer, Christina Remenyi have an amazing talent to create beauty in everything! She has done it in the past with the woman's clothing line, Steen and Christina does it again with a stunning lingerie collection!

Photography: Zoe Brigman,

Her bras and lingerie pieces are handmade in Canada.
Available in Sizes A to F, 30 to 40.
http://fortnightlingerie.com/

Did you know that 8 out of 10 woman wear the wrong bra size?

Fortnight lingerie is available on www.etsy.com/shop/Fortnightlingerie